In the ever-expanding world of gin, branding and packaging are just as important as the spirit inside the bottle. Your packaging doesn’t just protect your product—it tells a story, communicates your values, and ultimately influences customer perception. At ESC Packaging, we’ve spent over 45 years helping brands bring their vision to life with expertly designed and beautifully crafted packaging.

And this year, we’re thrilled to be sponsoring The Gin Guide Awards for the second year running! 🍾🥂 Celebrating innovation, craftsmanship, and branding in the gin industry, this event is the perfect opportunity to showcase the importance of packaging in making a lasting impression.

Why Is Packaging so Important For Gin Brands?

Let’s be honest—before a customer even tastes your gin, they’ve already judged it based on the bottle and packaging. A well-designed package doesn’t just look great; it reinforces your brand’s quality, provenance, and personality. On the flip side, a poorly executed design can devalue your product in the eyes of your customers.

It’s all about balance—over-packaging can feel excessive, while a lacklustre design can fail to capture the essence of your brand. Finding that sweet spot is where ESC Packaging comes in!

How Do We Create Bespoke Gin Packaging?

Every project starts with research—we take inspiration from the brands you admire and carefully select design elements that reflect your identity. Whether your brand focuses on sustainability, luxury, or heritage, your packaging should align with your business values.

We work closely with distilleries, from small independent gin makers to industry leaders, to design and supply everything from:

✔️ Gift boxes (single board or rigid)

✔️ Luxury corrugated boxes

✔️ Branded tissue paper

✔️ Labels and stickers

✔️Custom cardboard tubes

✔️ Sustainably sourced carriers and bags

We understand that different brands have different needs—some clients prefer us to handle everything, while others have agencies that create their brand assets, and we step in to bring their designs to life through high-quality production.

With no minimum order requirements on digitally printed packaging, and bespoke designs available from 1,000 units, we make it easy for gin brands at every stage to create packaging that stands out.

How Can Gin Brands Elevate Their Packaging?

Want to make an impact? There are endless ways to take your packaging to the next level! From elegant hot and cold foiling to embossing, debossing, spot UV, and soft-touch finishes, these details create a premium unboxing experience that customers remember.

With the new Extended Producer Responsibility (EPR) regulations coming into effect, it’s also important for brands to choose sustainable materials. We guide our clients through eco-friendly options to ensure they meet industry standards without compromising on style.

Thinking Ahead: Top Tips for Gin Brands

🔹Design for your future, not your present – Plan packaging for where you want your brand to be in two years’ time, not just for your current market.

🔹 Think about the customer experience – The unboxing moment is part of the product journey—make it interactive, enjoyable, and premium.

🔹 Avoid overcomplicated packaging – A strong theme and brand identity are key, but avoid cluttered or overly fussy designs.

🔹 Be mindful of costs – Some premium materials cost 6-7 times more than alternatives that achieve the same effect. We help brands keep packaging cost-effective without compromising on quality.

ESC Packaging: The Difference is in The Details

Unlike many packaging suppliers, packaging is all we do. We design, source, and manage production to ensure everything runs smoothly—from the initial creative concept to storage and stock control.

We’ve worked with Edinburgh Gin for over a decade, bringing their incredible packaging to life—including the first-ever Ginvent Calendar in 2017, which made national headlines! Today, we’re proud to support small independent distilleries such as Lussa Gin and Isle of Bute Gin, helping them develop bespoke packaging solutions that reflect their unique brands.

Let’s Create Something Incredible!

Whether you’re an established brand or a small-batch distillery, we’d love to help you design packaging that gets your gin noticed. Let’s create something worthy of the Gin Guide Awards stage! 🏆

📩 Get in touch today: www.eosc.co.uk, sales@eosc.co.uk