Ask any parent and they will tell you about the time their child spent more time playing with the cardboard box a gift came in than the gift itself. If you have a cat in your household you will also know that an empty box is a source of fascination for our four legged friends. There are countless youtube videos, tik toks and instagram feeds dedicated to the phenomena of ‘unboxing’ where a rapt audience watch brand new tech products being taken out of their packaging to see what comes in the box.
At ESC Packaging we know that the packaging is as much a part of the product as the product itself and we are here to help you make sure your box is the best it can be.
A box should let your customers know what they are getting inside by the branding. From luxury to fun, eco to extravagant. The branding, colour, material, size and shape will offer that all important first impression about what is inside. Whether you are looking for shelf appeal to stand out from the competition or a clear message that this product is part of your range we can help.
Your packaging should contain all of the relevant information about what is inside. Ingredients, instructions, contents and more. From artwork to safety information, whether batteries are included and offer a window into what is inside – or maybe even have a window – we can do that for you too!
Will your product require an inner packaging? Additional form fitting material to keep the product inside protected or component parts separate? Inner packaging can add a luxurious feel or guide your customer through the process of assembling their item.
Is your packaging part of the product? Will the item be returned to it for safekeeping or is the box itself a memento to be treasured or repurposed? In many cases the box may be intended to last beyond the product itself, or maybe the box even is the product!
Consider the final destination of the box and how this fits your brand values. Is compostable or recyclable materials important and if so should the inks used in the packaging be similarly eco friendly?
ESC Packaging can help you with the answers to all of these questions and guide you through every step of creating the perfect packaging for your product – we can even advise on toddler, cat and unboxing video appeal – packaging is our speciality!
📩 Get in touch today: www.eosc.co.uk, sales@eosc.co.uk
At ESC Packaging we have decades of experience in building brands so whatever stage your business is at we can jump on board and help you.Â
Whether you are a brand new start up or an established trader looking to rebrand or add a new range we can help with the process.
You have the product but no idea how to package it – no problem, that’s our bag – or box! We can help you think about where your product might be sold, whether it will sit on shelves, hang from hooks, need protective packaging or simple tag or sticker.
We will chat through packaging options with you including your budget, your storage capacity, how quickly you need packaging delivered, what your brand priorities are in terms of luxury, eco credentials and competitor products.
We can assist with looking at what else is on the market similar to your product, help with focus groups and market research to get customer feedback on what is winning and what needs work with your brand.
It’s time to spin the colour wheel and look at logos, branding, images and more. Let’s give your brand a voice, a name, an image and a look. We can create custom artwork for you to approve along with CAD designs to start bringing your packaging to life.
The design is nailed down, it’s time to look at pricing, production and product costs. A long lead time for a large order means cheaper prices per unit but you may want smaller numbers, a more local production or a faster turnaround. We can lay out all of your options so you can look at costs, stock holding and more for your business projections.
From holding the first prototype of your packaging in your hands to seeing a full delivery of packaging arriving, with regular delivery updates and clear communication all the way.
ESC is here for every stage of your packaging journey – talk to us about your needs and see how we can help.Â
